TrendForce: Continual LED Bulb Price Drops in China Drove High Sales volume During Singles’ Day

Global 40W equiv. LED bulb ASP decreased 2.7 percent to US $15.4 (NT $462), with price decline most evident in the China region, according to market intelligence organization Trendforce’s LEDinside division’s latest LED bulb retail price findings for Nov. 2013. Global 60W equiv. LED bulb ASP slightly dipped 0.7 percent to US $21.5.

Short term year-end sale promotions will be a driving role towards increasing consumer acceptability and market share, said LEDinside. LED bulbs will become the representatives of the global LED replacement s in 2014. Compared with 2013, LEDinside estimates that 2014 global LED bulb volume of demand will increase 86%.

40W equiv. LED bulb price decline most evident in China

Global 40W equiv. LED bulb ASP dipped 2.7 percent in November this year to US $15.4, with price decline most evident in the China region.

UK prices increased substantially 5.6 percent in November and existing product prices fluctuated. The increased price inflation was mainly due to lowered exchange rates. There were no new products introduced to the market.

German ASP for November dropped 10.3 percent and existing products prices steadily decrease. No new products were introduced this month.

Japan 40W equiv ASP dipped 1.6 percent and existing product prices fluctuated slightly triggered by increasing exchange rates.

US ASP increased 0.6 percent and existing product prices experienced slight fluctuations. There were no new products introduced this month.

Korean November ASP had a slight decrease of 0.4 percent and a portion of existing product prices dropped while some remained stable.

China 40W equiv. price in November dropped dramatically 20.6 percent mainly due to a portion of products entering a promotional period.

Taiwan November ASP rose slightly by 0.3 percent. Prices for some existing products receded temporarily from the market, while the remaining products maintained a stable price.

Global 60W equiv. LED bulb price decline slightly

Global November 60W equiv. LED bulb ASP decreased slightly 0.7 percent to US $ 21.5.

60W equiv. LED bulb ASP dropped 5.2 percent to US $20.5 in Japan in November. Existing product prices fluctuated triggered by rising exchange rates that lead to price decline.

In Korea, 60W equiv. LED bulb prices rose 0.4 percent, while prices for existing products remained flat due to decreased exchange rates causing a price hike.

UK 60W equiv. LED bulbs ASP for November increased 5.2 percent and existing product prices fluctuated. New products introduced this month had higher prices.

German 60W equiv. LED bulbs ASP underwent an incremental increase of 1.2 percent. Existing product prices fluctuated and no new products were introduced to the market.

US 60W equiv. LED bulbs increased 2.5 percent. Some existing high priced products regressed from the market, while others experienced price fluctuations.

In China, price in November dropped dramatically by 8.6 percent. Some existing products entered into a promotional period where prices dropped, while price for remaining products remained stable. No new products were introduced to the market.

Taiwan November ASP slightly dipped 0.5 percent and existing product prices was stable mainly due to increase in exchange rates leading to price drops.

LED bulb plunging price to push high sales volume in upcoming annual sales season

November global bulb prices continued to drop steadily, observed LEDinside. Large product promotions for Singles’ Day (Double 11) in China have lead to evident price drops. LED lamp sales volume has also increased substantially. Prices have dropped dramatically for 40W equiv. and 60W equiv. LED bulb products. Osram 8W LED bulb retail price for instance with 470lm dropped from US$20 to US$ 8 in November. SunSun Lighting 9.5W LED bulbs with luminous flux of 810lm decreased from US$ 14 to US$ 7.

Short term year-end sales promotions might have certain effects on increasing consumer acceptability and market share, said LEDinside. Thanksgiving and Christmas sales are also anticipated to be effective towards LED bulb promotions in the US and European markets. LED bulbs will become the representatives of the global LED replacement wave in 2014. LEDinside estimates that global LED bulb demand volume will grow 86 percent in 2014 in comparison to 2013.