Prices of LED Light Bulbs Continued to Drop in October as Vendors Wanted to Generate More Sales, Says TrendForce

LEDinside, a division of TrendForce, reports that the global ASP of LED light bulbs continued its slide in October. Compared with September, the ASP of 40W equivalent LED light bulbs fell by 1.7% to US$6.2. The 60W equivalent counterparts also saw a 1.7% decrease in their ASP to US$7.4.

“Some brand vendors of LED light bulbs have decided to lower their prices at the start of this fourth quarter for the purpose of boosting their sales,” said LEDinside analyst Allen Yu. “Consequently, the worldwide price trend continued to move downward during October.”

Prices of LED components were stable in October as package suppliers introduce new products

Prices were generally stable in China’s LED package market in October. Compared with August and September, October was a period of recovery for the LED chip and component sections of the supply chain. Inventories for chip suppliers rose, but this was within the normal range and prices remained steady. The package market in turn did not experience noticeable price fluctuations.

Also, some package suppliers have released new products in October. In the mid-power segment, Lumileds launched the LUXEON Stylist Series for lighting in fashion retail stores, supermarkets and restaurants. The FreshFocus Technology, which is featured in 2835 and 3014 LEDs of the LUXEON Styles Series, offers wider color gamut and better light quality. In the high-power segment, Honglitronic has recently unveiled more advanced solutions under the AT Series, such as AT50 and AT70. According to Honglitronic, the AT Series has an anti-vulcanization technology that increases the reliability and lifespan of LEDs. Other major international LED suppliers including CREE and SSC have also released new products that seek to achieve greater brightness, more compact form and higher color rendering index.