TrendForce Says Global ASP of LED Light Bulbs Remains Stable in November, but ASP in Japan Market Drops

LEDinside, a division of TrendForce, reports that the global average sales price (ASP) of LED light bulbs was generally stable in November. The global ASP of 40-watt equivalent products was US$6.2, a slight increase of 0.5%. The global ASP of 60-watt equivalent products also increased slightly by 0.2% to US$7.4. Japan saw noticeable price slide while Europe experienced price growth.

“Some brand vendors of LED light bulbs have lowered their prices since early October for the purpose of boosting sales,” said LEDinside analyst Allen Yu. “In November, the price of some products in Europe bounced back. However, in Japan, the market saw obvious price decline due to the vendors’ promotions and release of new products”.

Prices of LED components were stable in November as suppliers deploy in automotive market

The price were stable in China’s lighting LED package market in November despite of slight decline in LED chip prices. The price decline has brought no noticeable influences to the industry yet. But it is worth noticing that many of China’s lighting LED package suppliers tend to expand their business to the automotive lighting market. For example, Honglitronic acquired Yishan and cooperated with Epistar, showing its intention to enter the automotive market. Yishan’s existing OE clients include ChangFeng Leopaard, Emgrand, Geely, Zotye, etc. So Honglitronic will gradually expand its business to the supply chain of China’s domestic car market. Refond Optoelectronics has founded a wholly owned subsidiary, Shanghai Refond automotive lighting unit, to deploy in the market segment of automotive lighting. This is also in line with the future development plan of Refond to integrate its products and resources. In addition, other Chinese LED companies also deploy in the automotive market.