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The burgeoning popularity of mobile handheld devices has brought substantial changes to the PC-DRAM industry, in terms of both supply and demand. From the demand perspective, consumer PC demand has decreased due to the rise of tablet PCs, resulting in further weakening of an already sluggish PC market; a definite challenge for the PC-DRAM industry...
According to DRAMeXchange, a research division of TrendForce, 1H'Jan. mainstream NAND Flash contract price...
Negatively impacted by the uncertainty of global economic recovery, many suppliers are relatively conservative towards the 1H12 market. Thus, 1H12 bit output growth will depend mainly on process technology migration in order to strengthen cost competitiveness. New 300mm wafer capacity will be not added until 2H12, depending on the status of the market at the time, in order to close the gap between NAND flash supply and demand and reduce the impact of price decline on profitability...
Negatively affected by worldwide economic factors, shipment performance for system products such as smartphones and tablet PCs was not as expected in 2Q11...
Benefiting from the explosive growth of smartphone and tablet, the NAND Flash consumption of built-in system products will surpass 50% and reach 60.4% of the total consumption, according to DRAMeXchange. Such a growth suggests that the NAND Flash industry will be depending more and more on system products such as smartphone, media tablet and SSD instead of memory card and UFD for its future growth momentum...
DRAMeXchange expects that the supply bit growth of NAND Flash suppliers in 2011 will be mainly driven by the upgrade of manufacturing process, and 300mm wafer capacity will be increased according to the market demand in order to maintain the balance of NAND Flash market and alleviate the impact of price decline...
DRAMeXchange expects NAND Flash supply bit growth in 2011 still to be mainly relied on node technology migration, and suppliers will depend on the real market demand to commence the new 300mm wafer capacity expansion for the purpose of maintaining more balanced market and easing the impact from price erosion to the profitability...
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