DRAMeXchange reports 4Q08 and 2008 Sales Ranking of NAND Flash Brand Companies

Taipei, February 6, 2009 -- NAND Flash Brand Companies released total revenue of 2008.Samsung’s annual revenue was 4.614 billion USD and gained 40.4% market share, remained at number one position, according to DRAMeXchange.

DRAMeXchange says,the annual revenue of Toshiba was 3.25 billion USD, and its market share was 28.1% as number two position. Toshiba’s market share increased 3.1% comparing to the year of 2007.

The annual revenue of Hynix was 1.727 billion USD, and its market share was 15.1%. Hynix stayed at the number three position but its market share declined 4.1% if comparing to 2007.

Micron’s annual revenue was 897 million USD. Its market share was 7.9%, which enjoyed 1.8% increasing when comparing to the year of 2007, and was at the number four position. Intel’s annual revenue was 660 million USD and its market share was 5.8%, increased 2.1% comparing to 2007.

Numonyx’s (STMicro) 2008 annual revenue was 295 million USD. It was at number six position with the market share of 2.6%, which remained the same as 2007.

The 4Q08 total revenue of worldwide NAND Flash Brand companies was 2.227 billion USD, dropped 19.3% from 2.761 billion USD in 3Q08. Under the continuing impact of global recession and the influence of declining worldwide consumer confidence, the 4Q08 revenue of NAND Flash brand companies showed signs of decreasing.

The overall demand and expenditure for consumer electronics both declined. Although the bit growth in 4Q08 increased 18% QoQ, the overall average selling price dropped 32% QoQ, says DRAMeXchange.

The 4Q08 NAND Flash brand company revenue ranking: Samsung’s revenue was 789 million USD, accounted for 35.6% of the market share and remained its number one position. Toshiba’s revenue was 738 million USD, accounted for 33.1% of the market revenue as number two. Hynix’s revenue was 266 million USD, accounted for 11.9% of the market as number three. Micron and Intel were at number four and number five positions, and the revenues were 214 million USD and 150 million USD respectively. Numonyx was at number six position with the revenue of 70 million USD.

As far as Samsung is concerned, the demand of NAND Flash major applications, such as mobile phone and other consumer electronics products, was all under the impact of global economic recession and caused the supply bit growth to decline.

Meanwhile, the average selling price dropped 35% QoQ. These reasons had driven Samsung’s sales revenue to drop 30.7% QoQ. The 4Q08 Samsung sales revenue was 890 million USD. Samsung’s market share dropped from 41.2% in 3Q08 to 35.6% in 4Q08, but still remained the number one vendor.

The supply bit growth of Toshiba kept increasing. But due to the appreciation of Japanese Yen and the drop of NAND Flash average selling price, its 4Q08 revenue declined 5.3% QoQ, with the number of 738 million USD. Its market share was 33.1%, increased 4.9% comparing to 3Q08. Toshiba was the number two vendor in 4Q08.

Under the influence of retiring part of its 200 mm capacity, the Hynix 4Q08 supply bit growth declined 37% QoQ. Meanwhile, its 4Q08 average selling price also dropped 18% QoQ. Benefiting from the depreciation of Korean Won, Hynix 4Q08 revenue dropped to 266 million USD, which is a 33% decrease while comparing to 3Q08. Hynix market share was 11.9%, dropped 2.5% QoQ. Hynix currently still remained as number three position.

Although the supply bit growth of Micron and Intel was about over 40%, their revenues were influenced by the drop of average selling price and only remained stable.

The 4Q08 Micron average selling price dropped 24% QoQ, with the revenue number of 214 million USD. Intel’s revenue was 150 million USD, dropped 3.2% comparing to 3Q08. The market share of Micron and Intel in 4Q08 was 9.6% and 6.7%, positioned at number four and five respectively.

The new comer to the NAND Flash market, Numonyx, was also under the impact of average selling price drop in 4Q08, its revenue dropped to 70 million USD and its market share was 3.1%.

While observing the change of NAND Flash branding market in 2007 and 2008, the total annual revenue of the brand companies was about 13.368 billion USD in 2007 and 11.418 billion USD in 2008, with the annual growth rate of -14.6%. The average selling price dropped 63% from 2007 to 2008,says DRAMeXchange.

Figure 1. 2008 Annual Sales Ranking of NAND Flash Brand Companies