Global notebook shipments dropped significantly in 2015 mainly due to the impact of currency depreciation on the demand in Europe and the emerging markets, such as Latin America. The release of Windows 10 in the third quarter and Skylake CPU in the fourth also influenced consumers’ decision making and delayed notebook purchases.
The global LCD TV market had a dismal 2015. Rising prices of imports caused by currency depreciation was a major force that dragged down consumer spending in Europe and the emerging markets. As a result, the European LCD TV market was too weak to help sustain the overall demand as anticipated, and sell-through in the emerging markets kept falling throughout the year.
Decline in annual tablet shipments reached double digits for the first time on record in 2015, according to TrendForce. The global market research firm’s latest tablet shipment report shows a total of 168.5 million units of tablets were shipped last year, representing a 12.2% drop from 2014. The gradual contraction of the global tablet market has become a more pronounced trend.
More consumers in Russia have shifted to online and mobile platforms due to the rapid expansion of the 4G network and the maturation of mobile payment services in the country. Consequently, the Russian smartphone market is also growing at an accelerated pace.
Global smartphone shipments for 2015 grew 10.3% year on year to 1.293 billion units, among which 539 million units came from Chinese vendors, according to the latest reporting from the global market research firm TrendForce. Chinese smartphone brands made big gains worldwide in 2015