Worldwide smartphone production volume totaled around 315 million units in the second quarter, representing an 8.9% increase over the previous quarter and a marginal year-on-year increase of 3.2%, according to the latest report from the global market research firm TrendForce. Sales gradually recovered after the market endured the off season of the first quarter.
Demand for AMOLED panels has taken off as there are strong indications that Apple will introduce AMOLED display to the iPhone series in 2017. The latest research from WitsView, a division of TrendForce, anticipates that the AMOLED penetration rate in the global smartphone market will surpass 20% by the end of this year and reach 40% in 2019.
Shipments of LCD TV sets worldwide are projected to reach 219 million units in 2016, representing a year-on-year growth of about 1.5%, according to the latest report from WitsView, a division of TrendForce. Combined shipments from South Korean brands will be around the same level as last year’s at 77 million units, while the combined shipments from the top six Chinese brands will register a year-on-year growth rate of 6.2%.
The global production volume of smartphones worldwide is expected to peak in the third quarter on account of effects from the peak shipment season, subsidies from Chinese telecom operators and back-to-school sales. This demand surge will also drive the smartphone component markets, and supply will become tight for memory, panels, application processors and other key parts. The latest report from the global market research firm TrendForce finds that Chinese smartphone brands will continue to witness substantial increase in their production volumes through 2016, with their average year-on-year growth rate reaching 11%.
Sony made its widely anticipated PlayStation VR (PS VR) available for pre-order this month following the releases of HTC’s Vive and Oculus’s Rift. So far, the market reception towards PS VR has been very good as Japan and several other regions have reported that their pre-order shipments were sold out immediately after the announcement. Global market research firm TrendForce expects PS VR to generate another huge wave of VR device shipments this year. If the branded vendors are able to ensure sufficient supply,