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At the long-awaited “Spring Forward” media event hosted by Apple on March 9, all eyes will be on the reveal of the Apple Watch, which will have a watch cover made of sapphire glass. By incorporating this material into its newest products, Apple has provided an unprecedented, game-changing opportunity for China’s sapphire industry. LEDinside, a division of TrendForce, anticipates sapphire market demand will multiply once these smart watches hit the market.
According to TrendForce, the shipments of Chinese brand smartphones reached a new high in 2014 with a total shipment of 453 million units, which translated to an annual growth of 54.8% and accounted for nearly 40% of the worldwide shipments. The formidable rise of Chinese brands was an important development of the year.
LCD TV shipments in 2014 were above expectations with a total of 215 million units shipped and an annual growth of 5.4%, according to WitsView, a division of TrendForce. WitsView’s Research Manager KK Chang listed several factors behind the bustling LCD TV market in 2014.
According to TrendForce’s latest report, the tablet industry has entered its maturity as the worldwide tablets shipments in 2014 totaled 192 million units, a 2.2% decline compared with the previous year. Besides market saturation, tablets still do not have a strong productive role in everyday lives of consumers and are susceptible to substitution. As a result, the tablet market did not have a noticeable replacement demand and additional growth was limited.
Due to shortages of panels in the mainstream size categories and rising panel prices, the worldwide LCD monitor shipments in 2014 totaled 133.6 million units (AIO products excluded), a year-on-year decline of 6.6%, according to WitsView, a research division of TrendForce.
