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TrendForce reveals that Chinese brands—capitalizing on the anticipation for the 618 shopping festival and overseas channels restocking their inventories—have pushed global TV shipments in 1Q23 to an impressive 43.37 million units.
TrendForce research reveals that global notebook shipments reached 33.9 million units in 1Q23—a 13% QoQ and 39% YoY decline. This drop is primarily attributed to the continued impact of economic headwinds on consumer market confidence, which has hindered notebook channels as they destock. As a result, notebook brands have reduced ODM orders in an attempt to regulate inventory pressure, with this pressure on notebooks and their components expecting to be eased in 2Q23 as channels increase demand MoM. TrendForce predicts this will drive 2Q23 notebook shipments to 37.63 million units, an 11% QoQ increase but a 17.7% YoY decline.
Furthermore, increased production of camera lenses for budget smartphones means that production of phone camera modules is expected to increase by 3.6%, reaching a total output of 4.62 billion units in 2023, according to TrendForce research.
According to TrendForce’s latest research, quarterly global smartphone production totaled around 301 million for 4Q22, reflecting a QoQ growth of 4% and a YoY decline of 15.5%.
As for 2023, the outlook on the performance of the notebook computer market remains uncertain at this moment. TrendForce expects the YoY decline to moderate to about 7.8%, but shipments are projected to total only 171 million units.
