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A 2013 study conducted on China’s consumers by AVANTI, TrendForce's research division, reveals Xiaomi to be close behind the country's two most recognizable smartphone brands--Apple and Samsung. HTC and Nokia's brand image performance, by comparison, is weakening in the country, and is gradually losing to that of China's domestic companies.
Following the end of CES 2014, products such as wearable computers and 4K TVs, rather than PCs and Notebooks, have become the main focuses among industry watchers. The PC shipments have been unable to recover since it showed a near 0% growth in 2011, and suffered an estimated 10% decline in 2013 even after Microsoft's new operating system and Intel's latest chip platforms had been introduced.
Worldwide smartphone shipments reached 265 million units in 4Q13, showing a growth of 6.5% QoQ and 32.2% YoY, according to TrendForce’s research. Thanks to the recent momentum brought about by Apple’s new iPhones, the proportion of high-end smartphone devices shipped jumped from 35% in 3Q13 to 37% in 4Q13, whereas that for the mid to low-range models (ie. those whose prices fall within the range of US$450~US$150) remained at approximately 50%. For the entire 2013, worldwide smartphone shipments increased by an estimated 33.5% YoY, ending at approximately 945 million units. With smartphone makers ramping up Q4 shipments as a means to fulfill 2013 sales targets and pressures related to inventory digestion mounting, TrendForce projects that the global smartphone shipments will drop by an estimated 5.1% in 1Q14.
According to the survey by WitsView, the display research division of the global intelligence provider TrendForce,the 2013 LCD monitor shipment including AIO is around 158 million units, dipping 5% YoY. The declining trend will continue in 2014 with a shipment of 150 million units, dropping 5.1% YoY. Among those, the LCD monitor shipment is around 134 million units, declining 6.3% YoY, and the AIO shipment is 16 million units, surging 6.7% YoY. What needs to be observed is panel makers turn aggressive on the wide-viewing-angle panel production, and the wide-viewing-angle shows a penetration rate as high as 30% of the LCD monitors in 2014.
2013 is undoubtedly a sluggish year for the NB industry. According to the survey by WitsView, the display division of the global intelligence provider TrendForce, the global NB shipment for entire 2013 is around 167 million units, dipping 10% YoY, as the impacts brought by the touch function test the compatibility between software and hardware as well as consumers’ using habit, in addition to the global economic downturn. 2014 is projected to see constant NB shipment declines, but the decrease can narrow to 1-2%. WitsView analyst Caroline Chen emphasizes on several points to be observed as below:
