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According to TrendForce’s research, Apple's Q3 iPhone shipments reached a total of 33.8 million units. Together, the new iPhone 5S and iPhone 5C account for more than 50% of all of Apple’s shipped iPhones. Given that the iPhone 5C's price ended up being a lot higher than expected, its Q4 shipments have been adjusted downwards by 11 million units, and is projected to account for only 24% of the total iPhones shipped during the quarter. The iPhone 5S's sales performance, by comparison, turned out to be a lot better than expected; By the end of 4Q13, the said model is likely to account for nearly 70% of all the iPhones shipped. The total number of iPhones shipped in 4Q13 is projected to increase by 2.2% YoY to 46 million units.
According to global research firm TrendForce, smartphone shipments have been strong as several smartphone manufacturers introduced new devices in the third quarter. As Apple’s new iPhone 5S and 5C hits the market, Android makers like Samsung, Sony, LG, and less well-known Chinese brands are also releasing new smartphone models in the second half of the year. TrendForce projects smartphone shipments will reach 250 million units in the third quarter, representing 11.6% quarter-over-quarter and 36% year-over-year growth. Yearly smartphone shipment volume is forecast at 940 million units, a 33.2% increase over 2012.
According to WitsView, the display research division of the global market intelligence provider TrendForce, the global 7”- and-above tablet shipment of the resolution WSVGA and up for Q3 attained 44.3 million units, surging 8.4% from the previous quarter. Generally speaking, the Q3 tablet shipment has got rid of the sluggish atmosphere in Q2, however, some brands show no strengthening performances and lack the strong restocking ahead of the traditional holiday shopping season.
With the world’s anticipation, the new iPad family members are officially introduced to the market. In addition to the 5th generation of iPad Air (referred as iPad Air), lighter and smaller as previously expected, the 2nd generation of iPad mini using the Retina display comes under the spotlight of the tablet market stage. The spec upgrade to the new iPad members is clear and evident, however, in view of the price and product positioning, some problems remain to damp the following sales, says WitsView, the display research division of the global intelligence provider TrendForce. WitsView revises down the iPad sales target for this year to 70.5 million units, from previous 72.1 million units, with a market share of 37% for the entire year.
According to the NB shipment survey by WitsView, the display research division of the global intelligence provider TrendForce, the global NB shipment in Q3 2013 attained 43.4 million units, rising 10.1% QoQ, the only quarter that showed two-digit growth in this year. In view of the top nine brands’ shipment, it grew 6.3% QoQ.
