LED lighting has entered the state of cutthroat battlefield, and manufacturers are seeking new Blue Ocean Strategy. LED automotive lighting has a relatively higher gross margin compared with other traditional LED applications, attracting many Taiwanese LED makers to start planning to enter the automotive-use LED lighting field.
For many LED manufacturers, 2014 has been a challenging year. A lot of manufacturers’ performance in first and second half of the year was very polarized. Lighting market demands were stronger than expected in the first half of 2014, leading to a period of LED supply shortages, said Roger Chu, Research Director of LEDinside, a research division of TrendForce. Despite the positive development, the industry was impacted by clients double booking and distributors rising inventory levels during second half of the year. Many manufacturers were impacted by the markets cooling demands, and price competition as a result.
The global Ultraviolet (UV) market value in 2014 is estimated to reach US $815 million, in which the UV LED market has about a 15% market share or equivalent to $122 million market value, according to the latest report “2015 LED Demand and Supply Market Outlook” published by LEDinside, a research division of TrendForce.
Major lighting brands in the China lighting market are active in the e-commerce market and expanding online channels, according to a new research report by LEDinside, a division of the Taiwan-based market intelligence firm TrendForce. Competition is fierce in the burgeoning China online market. The top four brands in terms of market share are Opple, NVC, Philips and Aozzo.
The lighting-use LED market contracted 5-16% in the fourth quarter, while backlighting-use LED products fell 4-13% according to a new report from LEDinside, a division of the Taiwan-based market intelligence firm TrendForce. The average price of lighting-use LED products is falling with the arrival of the non-peak season and as competition intensifies among manufacturers, said Jack Kuo, an assistant research manager at LEDinside. “Orders are falling and profits are being squeezed,” he said. “For manufacturers to increase their market share, they need to introduce more new products.”
