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Major lighting brands in the China lighting market are active in the e-commerce market and expanding online channels, according to a new research report by LEDinside, a division of the Taiwan-based market intelligence firm TrendForce. Competition is fierce in the burgeoning China online market. The top four brands in terms of market share are Opple, NVC, Philips and Aozzo.
The lighting-use LED market contracted 5-16% in the fourth quarter, while backlighting-use LED products fell 4-13% according to a new report from LEDinside, a division of the Taiwan-based market intelligence firm TrendForce. The average price of lighting-use LED products is falling with the arrival of the non-peak season and as competition intensifies among manufacturers, said Jack Kuo, an assistant research manager at LEDinside. “Orders are falling and profits are being squeezed,” he said. “For manufacturers to increase their market share, they need to introduce more new products.”
The emergence of online and mobile shopping in China has changed the distribution structure of many industries, including the lighting industry. Due to the popularity of LED lighting products on online shopping platforms, the LED lighting market scale could go up on a yearly basis. At the latest, the proportion of lighting products sold through online channels is expected to reach 30% in 2017, according to "2015 Chinese Lighting E-Commerce Market Analysis" released by LEDinside, a subsidiary of Trendforce.
LED components have been successfully introduced in light source products, according to the new report “2015 Global Lighting Market Outlook” by LEDinside, a division of the Taiwan-based market intelligence firm TrendForce. As the commercial lighting market expands, lighting tubes have become the most in-demand product with light bulbs second. Additionally, in the luminaire market, demand for ceiling lights high, but mostly in the home.
The global LED lighting market will reach $25.7 billion dollars and its market penetration will increase to 31% in 2015 as the overall lighting market grows to $82.1 billion, according to a new report by LEDinside, a division of the Taiwan-based market intelligence firm TrendForce.
