Competition in South Korea Remained Fierce; 40W Equivalent LED Bulb Price Plunged below US$10
According to the latest price survey conducted by LEDinside, the LED research division of TrendForce, due to the inventory closeout, the LED price dropped by 10% in 4Q11 averagely. As for 1Q12, the price downtrend is expected to alleviate following the steep fall in 4Q11 and the releases of new products.
As the penetration rate of LED TV continues to rise and the related LED technologies become more mature, global brand names’ product and price strategies will be more aggressive regarding the LED TV market.
Low-Price Strategy Caused Steep Drop in December Prices, Penetration Rate to Surge
According to LEDinside, a research division of TrendForce, the revenues of Taiwanese listed LED manufacturers totaled NT$ 6.54 billion (MoM-11.99%, YoY-19.6%).