As the penetration rate of LED TV continues to rise and the related LED technologies become more mature, global brand names’ product and price strategies will be more aggressive regarding the LED TV market.
Low-Price Strategy Caused Steep Drop in December Prices, Penetration Rate to Surge
According to LEDinside, a research division of TrendForce, the revenues of Taiwanese listed LED manufacturers totaled NT$ 6.54 billion (MoM-11.99%, YoY-19.6%).
LEDinside, the LED research division of TrendForce, indicates that affected by the month-end inventory adjustment and the dreary end-market demand, most LED manufacturers’ revenues underwent setbacks, averaging between 10% and 15%.
According to the price survey of LEDinside, a research division of TrendForce, the ASP of LED light bulbs for 40W incandescent light bulb replacement slightly decreased 2% in November, while the ASP in Japan plunged by nearly 10%.