Global notebook shipments dropped significantly in 2015 mainly due to the impact of currency depreciation on the demand in Europe and the emerging markets, such as Latin America. The release of Windows 10 in the third quarter and Skylake CPU in the fourth also influenced consumers’ decision making and delayed notebook purchases.
The global DRAM industry posted US$10.27 billion in revenue for the fourth quarter of 2015, representing a 9.1% drop from the prior quarter, according to DRAMeXchange, a division of TrendForce. The revenue decline was attributed to the falling DRAM average selling prices and the persistent market oversupply.