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TrendForce: With Geographical Advantages, China Local Brands Rank High in China TV Market Brand Image & Visibility

31 December 2014

In 2015, Samsung and LG, the two major Korean brands, may surpass 40% global market share, squeezing the market shares of Chinese and Japanese TV brands, according to a recent announcement from WitsView, a research division of TrendForce. Even though Korean brands are leading ahead of the pack in the global LCD TV market, a newly released “2014 China TV Brand Power Research Report” from AVANTI, a Chinese consumer research division of TrendForce, indicates that within the China market, Changhong, TCL and Hisense still possess an absolute geographical advantage in terms of brand image and visibility.


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