Major lighting brands in the China lighting market are active in the e-commerce market and expanding online channels, according to a new research report by LEDinside, a division of the Taiwan-based market intelligence firm TrendForce. Competition is fierce in the burgeoning China online market. The top four brands in terms of market share are Opple, NVC, Philips and Aozzo.
The consumer electronics market has been go-go in November because of the many sales promotions this month, notably China’s Double 11 (November 11) shopping holiday, which earned NT 270 billion dollars in revenue. With Black Friday (November 28) in Europe and America coming up at the end of the month, the market is hoping for another big boost.
