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Chinese Labor Day LCD TV Sales Declines, Overall Inventory Only 4.7 Weeks, says TrendForce

13 May 2014

The sales result for the Labor Day holidays in China was weaker than previous projections, reaching a total of 3.738 million units and declining 10.2% YoY during the three weeks around Labor Day holidays, , according to WitsView, the display research division of TrendForce, and Σintell. Chinese brands’ inventory only rose slightly to 4.7 weeks. During Labor Day week, international brands’ sales performed well while Chinese top six brands showed a decline of 13%. From t2H2013, the ratio of 3D LCD TV has been dropping gradually with the penetration rate declining to below 30% during the Labor Day Holidays, while the UD LCD TV penetration rate surpassed 10% for the first time, with a sales volume of 42.2 million units.

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