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TrendForce: Continual LED Bulb Price Drops in China Drove High Sales volume During Singles’ Day

30 December 2013

Global 40W equiv. LED bulb ASP decreased 2.7 percent to US $15.4 (NT $462), with price decline most evident in the China region, according to market intelligence organization Trendforce’s LEDinside division’s latest LED bulb retail price findings for Nov. 2013. Global 60W equiv. LED bulb ASP slightly dipped 0.7 percent to US $21.5. Short term year-end sale promotions will be a driving role towards increasing consumer acceptability and market share, said LEDinside. LED bulbs will become the representatives of the global LED replacement s in 2014. Compared with 2013, LEDinside estimates that 2014 global LED bulb volume of demand will increase 86%.

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