The 1H'Dec NAND Flash contract prices have dropped by 1-3% compared to 2H'Nov, according to DRAMeXchange, a research division of global market research firm TrendForce. The average NAND Flash chip prices for the entire month of November were affected by the quarter-end effect in the US market and the underwhelming demand in the industry, and as a result slid by 10-11% from October. With a good number of the module manufacturers being reserved about the Christmas and Chinese New Year shopping periods, their inventory levels also tended to be higher than usual. On the whole, the NAND Flash suppliers' general unwillingness to resort to price reductions following the massive November shipments can be said to have contributed to the relatively unnoticeable decline in the 1H'Dec NAND Flash contract prices.