With the world’s anticipation, the new iPad family members are officially introduced to the market. In addition to the 5th generation of iPad Air (referred as iPad Air), lighter and smaller as previously expected, the 2nd generation of iPad mini using the Retina display comes under the spotlight of the tablet market stage. The spec upgrade to the new iPad members is clear and evident, however, in view of the price and product positioning, some problems remain to damp the following sales, says WitsView, the display research division of the global intelligence provider TrendForce. WitsView revises down the iPad sales target for this year to 70.5 million units, from previous 72.1 million units, with a market share of 37% for the entire year.