With the world’s anticipation, the new iPad family members are officially introduced to the market. In addition to the 5th generation of iPad Air (referred as iPad Air), lighter and smaller as previously expected, the 2nd generation of iPad mini using the Retina display comes under the spotlight of the tablet market stage. The spec upgrade to the new iPad members is clear and evident, however, in view of the price and product positioning, some problems remain to damp the following sales, says WitsView, the display research division of the global intelligence provider TrendForce. WitsView revises down the iPad sales target for this year to 70.5 million units, from previous 72.1 million units, with a market share of 37% for the entire year.
According to the NB shipment survey by WitsView, the display research division of the global intelligence provider TrendForce, the global NB shipment in Q3 2013 attained 43.4 million units, rising 10.1% QoQ, the only quarter that showed two-digit growth in this year. In view of the top nine brands’ shipment, it grew 6.3% QoQ.
Global Average Selling Price (ASP) for 40W equiv. LED lamp was up 2.8 percent to US$ 16.2 in Sept. 2013, according to a latest LED lamp ASP survey by LEDinside, a research subsidiary of TrendForce. Few new products were released worldwide last month. Global 60W equiv. LED lamp was down 2.5 percent to US$ 21.4. Price plunge was most evident in U.S., as top North American lighting brands and wholesalers begin releasing super competitive-priced products. The implemented strategy has obviously stimulated purchases.
