TrendForce’s latest research reveals that although the U.S. has granted a 90-day grace period before implementing reciprocal tariffs—offering temporary relief for notebook brands—the broader market remains clouded by policy and economic uncertainty. Brands began frontloading inventory in late 2024, pushing Q4 shipment growth to 5.1%, with 1Q25 seeing a 7.2% YoY increase.
TrendForce’s latest investigations reveal that the implementation of the U.S. “reciprocal tariffs” on April 9th—followed by a 90-day grace period for most regions—has prompted buyers and suppliers to adjust their strategies in response to policy uncertainty. Avril Wu, Senior Research Vice President at TrendForce, noted that with both sides rushing to complete transactions and shipments within the grace period to mitigate future policy risks, memory market activity is expected to pick up notably in 2Q25.
TrendForce’s latest investigations reveal that ongoing advancements in OLED displays are propelling the growth of QD-OLED monitor shipments. QD-OLED’s share of OLED monitor shipments is expected to rise from 68% in 2024 to 73% in 2025, highlighting its strong competitiveness in the high-end monitor market. Driven by growing market demand, more brands and product lines are expected to adopt QD-OLED to deliver superior image quality and refresh rates for gamers and professional users.
On April 2nd, the U.S. officially implemented reciprocal tariffs, though not extended to the automotive industry in general. According to TrendForce’s latest research, the US has applied a 25% surcharge to imported passenger cars and light trucks as planned. A similar 25% tariff on auto parts is set to take effect by May 3rd.
TrendForce reports that the U.S. began implementing reciprocal tariffs on April 9th, based largely on trade deficits. Consequently, Asia—particularly Southeast Asia, a key hub for the consumer electronics supply chain—has been significantly impacted. The display industry now faces potential tariffs on optical films and AMOLED organic light-emitting materials, which may drive up material costs. Meanwhile, end-user demand could weaken, and prices for finished products may rise.
