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TrendForce reports that the global notebook market in 2024 is projected to recover at a moderate pace, hindered by high interest rates and geopolitical uncertainties. Annual shipments are forecast to reach 174 million units, marking a 3.9% YoY increase. Looking ahead to 2025, reduced political uncertainty following the U.S. presidential election and the Federal Reserve’s rate cuts in September 2024 are expected to stimulate capital flow. Combined with the end-of-service for Windows 10 and demand for commercial device upgrades, global notebook shipments are predicted to grow by 4.9% to 183 million units in 2025.
TrendForce has outlined 10 key trends shaping the technology landscape in 2025. Highlights include:
TrendForce's latest findings report that global public EV charging pile deployment is being constrained by land availability and grid planning, compounded by a slowdown in the growth of the NEV market. The 2024 growth rate is a projected 30%—a sharp drop from the 60% recorded in 2023.
Global TV brand shipments reached 52.33 million units in 3Q24, reflecting a QoQ increase of 9.6% and a YoY growth of 0.5%. This surge was fueled by China’s end-of-July announcement of subsidies for first- and second-tier energy-efficient household appliances that offered 15%–20% discounts on retail prices through trade-in programs. Local TV brands ramped up production of models meeting subsidy requirements starting in August and helped aggressive promotions during the Mid-Autumn Festival and Golden Week. As a result, Q3 shipments exceeded initial projections by 1%.
The fourth quarter is a critical period for setting DRAM contract prices. TrendForce’s latest research reveals that prices for mature DRAM processes such as DDR4 and LPDDR4X are already trending downward due to ample supply and declining demand. The demand outlook for advanced products like DDR5 and LPDDR5X remains uncertain, and with high inventory levels among certain buyers and sellers, a further drop in prices by the end of Q4 cannot be ruled out.
