TrendForce’s latest forecast predicts global TV shipments for 2Q23 will reach 46.63 million units—a 7.5% increase QoQ, a 2% growth YoY. The uptick in shipments is primarily due to strong stockpiling momentum from Chinese brands for the 618 e-commerce shopping festival.
TrendForce reports that in the first quarter of 2023, global shipments of LCD monitors fell 7.4% QoQ to 28.8 million units, marking a YoY decline of 20.5%. Major brands, including Dell, HP, and Lenovo, experienced significant drops in shipment levels, falling by 15.6%, 22.8%, and 19.2% respectively.
The ongoing global economic downturn continues to impact consumer confidence in the market. TrendForce reports that the global production volume of smartphones in 1Q23 was only 250 million units—marking a 19.5% YoY decrease. This represents not only the greatest annual decrease but also a historic low in quarterly production since 2014.
TrendForce reports that the global pandemic and extended average device replacement cycles of 36 to 42 months have curtailed smartphone production growth.
TrendForce reveals that Chinese brands—capitalizing on the anticipation for the 618 shopping festival and overseas channels restocking their inventories—have pushed global TV shipments in 1Q23 to an impressive 43.37 million units.