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In recent years, Lenovo has been strategically aggressive. With its wealth of financial resources and greater ambitions than its industry peers, it has focused its efforts on directly purchasing existing brands to expand its market share, providing Lenovo with the critical factor for it’s growth leaps, seen in its targeted purchases, ranging from the PC field, servers and to today’s smartphones. The Lenovo Group announced today (January 30th) that it has purchased Motorola Mobility from Google with US$2.9bn, causing yet another large ripple effect in the already highly competitive smartphone market. According to TrendForce’s research, the tech industry innovations in recent years, whether the production chain or key components, are all focused on smartphones, known as most essential tech product for the most consumers. As a result of the explosive shipment growths in smartphones, unprecedented changes have occurred among panels, batteries, core processors as well as DRAM and NAND Flash components.
According to WitsView, the display research division of the global market intelligence provider TrendForce, the global NB shipment in Q4 2013 rose 4.7% to 46 million units after a 10.2% growth in Q3. HP consecutively held the No.1 place with an 8M-unit shipment while Lenovo came to the 2nd place with 7.4 M units. (Acquired brands’ shipments are excluded.)
A 2013 study conducted on China’s consumers by AVANTI, TrendForce's research division, reveals Xiaomi to be close behind the country's two most recognizable smartphone brands--Apple and Samsung. HTC and Nokia's brand image performance, by comparison, is weakening in the country, and is gradually losing to that of China's domestic companies.
Following the end of CES 2014, products such as wearable computers and 4K TVs, rather than PCs and Notebooks, have become the main focuses among industry watchers. The PC shipments have been unable to recover since it showed a near 0% growth in 2011, and suffered an estimated 10% decline in 2013 even after Microsoft's new operating system and Intel's latest chip platforms had been introduced.
Worldwide smartphone shipments reached 265 million units in 4Q13, showing a growth of 6.5% QoQ and 32.2% YoY, according to TrendForce’s research. Thanks to the recent momentum brought about by Apple’s new iPhones, the proportion of high-end smartphone devices shipped jumped from 35% in 3Q13 to 37% in 4Q13, whereas that for the mid to low-range models (ie. those whose prices fall within the range of US$450~US$150) remained at approximately 50%. For the entire 2013, worldwide smartphone shipments increased by an estimated 33.5% YoY, ending at approximately 945 million units. With smartphone makers ramping up Q4 shipments as a means to fulfill 2013 sales targets and pressures related to inventory digestion mounting, TrendForce projects that the global smartphone shipments will drop by an estimated 5.1% in 1Q14.
