TrendForce’s latest investigations reveal that branded TV shipments in 1H24 reached 90.717 million units globally, representing a YoY increase of 0.8%. Demand varied across regions as China experienced weaker-than-expected TV sales due to a sluggish real estate market and changing viewing habits among younger consumers. In North America, persistently low-priced competition helped sustain demand, while in Europe, a combination of sporting events and a low base from the previous two years due to inflation contributed to better-than-expected TV shipments in the first half of the year.
TrendForce’s latest investigations into backplane technology for displays reveal that OLED has become the mainstream display solution for smartphones, pushing the penetration rate of mid-to-high-end backplane technologies such as LTPS and LTPO in the smartphone market to nearly 57% in 2024. The penetration rate is expected to challenge 60% in 2025, thanks to improvements in yield and effective cost control. Additionally, AMOLED panels are rapidly expanding into other IT markets, which is projected to boost the penetration of oxide and LTPO backplanes.
TrendForce’s latest findings show that global sales of NEVs—including BEVs, PHEVs, and FCVs—reached 3.769 million units in 2Q24. This represents a nearly 30% quarterly growth and a 24.2% YoY increase. While Tesla maintained its position as the leader in BEV market share, its sales declined compared to last year. BYD, in addition to its steady BEV sales, saw its PHEV market share surpass 36% in Q2.
TrendForce reports that the impact of geopolitical risks and economic uncertainties has led to more conservative budget allocations in the consumer market. Consequently, global notebook shipments are projected to reach 173.65 million units in 2024—marking a 3.7% increase compared to 2023. The demand for new devices is expected to be more concentrated primarily in the entry-level consumer and education markets.
TrendForce reports that global AR device shipments are projected to reach 25.5 million units by 2030—with a CAGR of 67% from 2023 to 2030—thanks to product planning by AR brands and the advancement of AI technology and application ecosystems. Among these, the penetration of LEDoS technology is expected to rise significantly, reaching 44% by 2030, making it the mainstream technology in the market.